INDUSTRY:
E-COMMERCE
CLIENT:
LUSH STUDIO
YEAR:
2019
EXPERIENCE:
INTERFACE DESIGN
Tech Deals NL
about.
We can see here what the current TechDeals Asia website looks like. The original design lacked visual consistency, was not user-friendly, and wasn’t built with scalability in mind. I created a style tile to bring structure to the design, while still incorporating the existing color palette used on the site.
challenge.
The main challenge was to redesign an outdated e-commerce website that lacked visual structure, consistency, and a user-centered approach while still staying true to the brand's identity. The website needed to appeal to a new Dutch audience, be easier to navigate, and follow proven design patterns to improve the overall user experience. My task was to find the right balance between applying these patterns and refreshing the interface without completely abandoning the original look and feel.
result.
The redesign brought visual consistency and clarity to the user interface, making the platform easier to navigate and more user-friendly across devices. By applying proven design patterns and structuring the layout more effectively, the site now provides a more intuitive shopping experience. The visual style was refined while maintaining key brand elements, making the design not only scalable but also better suited for the Dutch market.
